Every step has an owner, and the date has one.
Enquiry to order, brief to delivery, invoice to cash. Every step names who does it, and the Client appears exactly twice in the five days.
From enquiry to order.
Eight of the nine steps, each with one owner.
Log the enquiry
Source, channel and the tracking token go into the CRM before anything is answered.
ProducerReply inside four working hours
Never a bare price. Always the price and the link to the page it came from.
ProducerScope in three questions
Proposition, destination, logo file. More than three means it is a call, not a thread.
ProducerCheck it against the list
If the scope is on the published list, the number is the number. If not, the founder scopes it in writing first.
Producer, then founderSend the order form
Pre-filled with the tier, the price and the dates. Two minutes to sign, no printing.
ProducerRaise the deposit invoice
Fifty per cent. The invoice carries the withholding line whether or not it applies.
AccountsConfirm clearance in writing
The clock starts on clearance, and the delivery date is stated once, in writing.
AccountsOpen the job
Job number, folder, brief and a calendar block for every stage. The producer owns the date.
Producer
The clock, step by step.
Six stages across five working days. The producer owns the date and the studio owns the craft.
Day 0, lock the brief
One proposition, one destination, one approver named. Anything unresolved is resolved now.
ProducerDay 1, script and animatic
The studio writes the script, sent by midday and approved by end of day. The animatic follows.
Copywriter, motionDays 2 to 3, build
Animation, voice, mix and sound design. No client contact during the build.
MotionDay 4, captions and quality check
Both languages, checked by a second person. Loudness measured. Then the single client review.
Copywriter, producerDay 5, deliver
Every format on one link, named to the convention. The balance invoice goes with it, not after.
Producer
Invoice to cash, and the review.
The order is finished when the money has cleared and the review is up.
Balance invoice on delivery
Attached to the delivery message, at the moment of greatest goodwill.
AccountsShow the withholding line
Always, even at zero. A resident corporate client deducts 5 per cent on service payments.
AccountsChase on a schedule
Day 7 a reminder, day 14 a call, day 21 the founder. Written, polite, identical every time.
AccountsAsk for the review and the numbers
Day 7 for the review, then what moved and permission to publish it.
ProducerPublish the case study
One page, five facts, sent to the Client before it goes up. One a month.
Founder
Ready when the brief is.
Replies are targeted within four working hours. The price is on this site; the only thing left to agree is the start date.