Books, handbooks and guides written, designed and delivered.
The Client names the subject and the reader. Zatra Consultants researches and writes it on real data with sources, and NEMBO designs the cover and the interior and delivers the print and screen files. The working library already holds 121 handbooks and 27 operating volumes.
The standard, shown whole.
Finished work for fictional companies, shown whole. Select a page to enlarge it and step through the set. Specimens are not sold.
The worry first, then the relief.
What the Client is worried about, and what the finished document carries to answer it.
The knowledge exists in the company but the book does not.
The book is researched and written on real data, with the sources named on the page.
Clients ask the same questions every week.
A client guide or a company handbook answers them once, in the company's method and voice.
The cover and interior look amateur.
A cover in a consistent series and an interior set for reading and for printing.
The audience reads in Kiswahili.
Each language is written in full. Neither is a word-for-word copy of the other.
Built for the reader who decides.
- A promise the reader can test
- A reading order
- Charts and infographics, each with a finding as its title
- Checklists, letters, calculators and forms for the same day
- Sources and dates on the page
- Opens the documentThe verdict or the answer sits on page one.
- Checks the evidenceEach figure traces to a dated source.
- DecidesApprove, revise or decline, with the reason in hand.
What the Client shares.
Documents that must prove something. Where real data is not yet available, the data is gathered first and the timeline follows it. The written quote states the date for the scope agreed.
- Details inOne short form
- Zatra checksSources and figures
- NEMBO designsOne identity
- DeliveredEditable and print files
- The subject and the reader the book must serve
- The decision or result the reader should reach
- Facts, figures and cases the Client already holds
- The language: English, Kiswahili or both
- A book states the author's case and the facts supplied and cited. It is not legal, tax, valuation, audit or investment advice. Quotations and cases are used only where the source permits.
Itemised, not described.
Written on evidence
Real figures, dated sources and worked cases, with the sources named on the page.
Cover and interior design
A cover in a consistent series and an interior set for reading and for printing.
Charts and infographics
Figures drawn for the page, each with a finding as its title and a source line.
Tools beside the text
Checklists, letters, calculators and forms the reader uses the same day.
English and Kiswahili
Each language is written in full. Neither is a word-for-word copy of the other.
Print and screen files
An editable file, a print-ready PDF and a screen PDF.
Others, do it yourself, or Zatra and NEMBO.
The same document, three ways to get it.
| Other providers | Do it yourself | Zatra and NEMBO | |
|---|---|---|---|
| Research | From memory | From memory | Real figures and dated sources |
| Design | A word-processor layout | A word-processor layout | A cover and interior in a consistent series |
| Tools | None | None | Checklists, letters and forms beside the text |
| Languages | Translated | Translated | English and Kiswahili, each written |
Time, cost and sales figures are service targets set against the Client's own baseline and stated in the written quote. They are not guarantees.
Set by the evidence.
A short guide is scoped in days. A full handbook rests on research and is dated in the written quote.
Advisers keep their clients.
Accountants, lawyers, consultants and agencies can refer this work, share it or hand over the part that does not fit, so the Client is served and nobody competes for the brief.
The partner deskShare the details, receive the document.
Zatra Consultants Limited authors the content and checks the figures. NEMBO designs and delivers. The reply carries the written quote and the delivery time.
Zatra Consultants Limited: zatra.co/guides. The free handbook series on zatra.co/guides.
Questions about books and handbooks.
How many handbooks are in the library?
The working library holds 121 handbooks, of which 120 are ready to read, and 27 operating volumes.
Can a book be written for a company or a consultant?
Yes. A company handbook, a client guide or a training manual is written on the Client's own method and facts.
Who designs the books?
NEMBO designs the cover and the interior. Zatra Consultants Limited authors and checks the content.
Notes from the studio, with the working shown.
Quotation, pro-forma invoice, tax invoice: three documents, three jobs
A deposit of TZS 5,664,000 on an 11,328,000 deal: why the same sale needs three different documents.
What a company profile has to prove
A panel with a stack of profiles and one scoring sheet reads four pages first. Which four decide whether a company looks established?
Why NEMBO publishes its prices
Most studios hold the price until a call. NEMBO prints TZS 350,000 for one advert and TZS 4,200,000 for twenty pieces. Here is why.