The reason givenThe message differs on every channel.
- One brand, one voice and one plan across copy, campaign, advertisements and web, written to the buyer's decision
The Client shares the business, the buyer and the goal. NEMBO returns a customised plan: the brand, the sales copy, the campaign and the advertisements, with the schedule and the fee in writing before any work starts.
What the Client is worried about, and what the finished document carries to answer it.
The message differs on every channel.
One brand, one voice and one plan across copy, campaign, advertisements and web.
The website looks fine and nobody enquires.
A website built to the plan, measured before it is handed over, on the company's own domain.
Advertising spend without a measure.
The campaign plan names the goal and how it is measured, and reports against it. Media is paid on the company's own account.
The company cannot be found when a buyer searches.
Search, GEO and AEO set up so the company is answerable to the people and the answer engines that look.
The reason givenThe message differs on every channel.
Sales copy, campaigns, advertisements, websites and branding. The Client receives a customised plan with scope, schedule and fee in writing after the brief.
Name check, logo direction, colours, type and the voice the copy is written in.
Pages, funnels and emails written to the buyer's decision, in English and Kiswahili.
The offer, the audience, the channels, the calendar and how it is measured.
Ad copy and creative for the channels in the plan, sized to each platform.
A website built to the plan and deployed on the Client's own domain. See Build.
Animated video and local search that support the campaign. See Motion and Reach.
The same document, three ways to get it.
| Other providers | Do it yourself | Zatra and NEMBO | |
|---|---|---|---|
| Plan | A price list | A guess | A customised plan after the brief, in writing |
| Copy | Generic | Generic | Written to the buyer's decision, in two languages |
| Measure | Impressions | None | The goal and the measure named before work starts |
| Ownership | The agency holds the accounts | The company holds the accounts | The company owns domain, hosting, analytics and code |
Time, cost and sales figures are service targets set against the Client's own baseline and stated in the written quote. They are not guarantees.
Scope, schedule and fee in writing after the brief, and agreed before work starts.
Accountants, lawyers, consultants and agencies can refer this work, share it or hand over the part that does not fit, so the Client is served and nobody competes for the brief.
The partner deskZatra Consultants Limited authors the content and checks the figures. NEMBO designs and delivers. The reply carries the written quote and the delivery time.
Zatra Consultants Limited: zatra.co. Business set-up and compliance for the brand's entity.
The packages show the starting scope for video, websites and search. A campaign, brand or copy job is planned for the business after the brief.
NEMBO writes it, in English and Kiswahili, each written in its own right.
No. The plan names the goal and how it is measured, and reports against it.

A deposit of TZS 5,664,000 on an 11,328,000 deal: why the same sale needs three different documents.

A panel with a stack of profiles and one scoring sheet reads four pages first. Which four decide whether a company looks established?

Most studios hold the price until a call. NEMBO prints TZS 350,000 for one advert and TZS 4,200,000 for twenty pieces. Here is why.