Share the details

Branding, copy and campaigns, planned for the business.

The Client shares the business, the buyer and the goal. NEMBO returns a customised plan: the brand, the sales copy, the campaign and the advertisements, with the schedule and the fee in writing before any work starts.

1customised plan after the brief
2languages, each written
EN + SWeach written, none templated
Customised planTimeline
Worries and relief

The worry first, then the relief.

What the Client is worried about, and what the finished document carries to answer it.

Worry

The message differs on every channel.

Relief

One brand, one voice and one plan across copy, campaign, advertisements and web.

Worry

The website looks fine and nobody enquires.

Relief

A website built to the plan, measured before it is handed over, on the company's own domain.

Worry

Advertising spend without a measure.

Relief

The campaign plan names the goal and how it is measured, and reports against it. Media is paid on the company's own account.

Worry

The company cannot be found when a buyer searches.

Relief

Search, GEO and AEO set up so the company is answerable to the people and the answer engines that look.

What the reader checks

Built for the reader who decides.

The plan covers
  • The buyer and the decision the buyer makes
  • The offer and the proof for it
  • The channels, the calendar and the budget for media
  • How each result is measured
  • English and Kiswahili, each written
  1. Opens the documentThe verdict or the answer sits on page one.
  2. Checks the evidenceEach figure traces to a dated source.
  3. DecidesApprove, revise or decline, with the reason in hand.
Rejections handled

Where documents get turned down.

Rejected byA customer
The reason given

The message differs on every channel.

The finished document carries
  • One brand, one voice and one plan across copy, campaign, advertisements and web, written to the buyer's decision
Details in

What the Client shares.

Sales copy, campaigns, advertisements, websites and branding. The Client receives a customised plan with scope, schedule and fee in writing after the brief.

  1. Details inOne short form
  2. Zatra checksSources and figures
  3. NEMBO designsOne identity
  4. DeliveredEditable and print files
The Client shares
  • The business, what it sells and to whom
  • The goal: enquiries, sales, bookings or reach
  • Existing brand assets, if any
  • The channels in use and the budget for media
What this is not
  • Media spend is paid separately on the Client's own account. A plan states the goal and the measure; it does not promise a result.
What comes back

Itemised, not described.

Brand and voice

Name check, logo direction, colours, type and the voice the copy is written in.

Sales copy

Pages, funnels and emails written to the buyer's decision, in English and Kiswahili.

Campaign plan

The offer, the audience, the channels, the calendar and how it is measured.

Advertisements

Ad copy and creative for the channels in the plan, sized to each platform.

Websites

A website built to the plan and deployed on the Client's own domain. See Build.

Video and search

Animated video and local search that support the campaign. See Motion and Reach.

The difference

Others, do it yourself, or Zatra and NEMBO.

The same document, three ways to get it.

Other providersDo it yourselfZatra and NEMBO
PlanA price listA guessA customised plan after the brief, in writing
CopyGenericGenericWritten to the buyer's decision, in two languages
MeasureImpressionsNoneThe goal and the measure named before work starts
OwnershipThe agency holds the accountsThe company holds the accountsThe company owns domain, hosting, analytics and code

Time, cost and sales figures are service targets set against the Client's own baseline and stated in the written quote. They are not guarantees.

Timeline, Customised plan
Customised plan

Planned for the business.

Scope, schedule and fee in writing after the brief, and agreed before work starts.

Cooperation

Advisers keep their clients.

Accountants, lawyers, consultants and agencies can refer this work, share it or hand over the part that does not fit, so the Client is served and nobody competes for the brief.

The partner desk
Brief

Share the details, receive the document.

Zatra Consultants Limited authors the content and checks the figures. NEMBO designs and delivers. The reply carries the written quote and the delivery time.

Zatra Consultants Limited: zatra.co. Business set-up and compliance for the brand's entity.

Share the details

Name, a way to reply and what the document is for. The written quote and the delivery time come back to the contact given.

Questions

Questions about brand and sales.

Is there a fixed price?

The packages show the starting scope for video, websites and search. A campaign, brand or copy job is planned for the business after the brief.

Who writes the copy?

NEMBO writes it, in English and Kiswahili, each written in its own right.

Are results guaranteed?

No. The plan names the goal and how it is measured, and reports against it.