For a packaged food, a cosmetic, a garment, a spare part or any product sold under its own name. The logo is designed after a register search and delivered with the artwork the application needs. An advocate or registered agent files with BRELA.
What the Client is worried about, and what the work carries to answer it. Goods, Nice classes 1 to 34.
The product name may already belong to someone.
The register is searched by class before any design starts. Names that clash are dropped first.
A company certificate may not protect the product name.
The trade mark is a separate application under Cap. 326. The pack is prepared for the advocate or agent.
The logo may not work on a label or a carton.
Black and white, one-colour and vector versions are delivered and tested at small size.
The wrong class leaves goods uncovered.
The goods list is grouped by Nice class, 1 to 34, and checked against the product range.
A preliminary search for the shortlisted names, reported as research, not as a legal clearance opinion.
A distinctive logo for the surviving name, designed for labels, cartons and screens.
Black and white and colour files, plus a vector master.
Goods grouped in classes 1 to 34 for the application.
Prepared by Zatra Consultants for an advocate or registered agent to file.
Clear space, minimum size and approved colours for the packaging printer.
Zatra Consultants researches and prepares. NEMBO designs and delivers. An advocate or registered agent files with BRELA. The registrar decides.
The reason givenThe sign only describes the goods or services.
The reason givenThe mark is confusingly similar to an earlier mark.
The reason givenThe image is unclear or cannot be reproduced.
NEMBO does not decide registration. The registrar does.
The same logo and filing, three ways to get it.
| Other providers | Do it yourself | Zatra and NEMBO | |
|---|---|---|---|
| Order of work | Logo first, search later | Name chosen, then filed | Search, then design, then file |
| Artwork | One colour file | Whatever the designer sends | Black and white, colour and vector, tested small |
| Filing | Not covered | Filed alone, errors found late | Pack prepared for an advocate or agent to file |
| Fees | One bundled price | Unknown | Government fees and professional fees shown apart |
Time and cost figures are service targets stated in the written quote. They are not guarantees.
The NEMBO design fee and the Zatra preparation fee are quoted in writing and agreed before work starts. Government fees are paid to BRELA against a control number, are listed with their fee register ID, and are kept apart from every professional fee.
How a trade mark differs from a service mark, why the search comes first, and what the Court of Appeal said about ARIPO filings.
Trade mark search before logo designKwa chakula kilichofungashwa, vipodozi, mavazi, vipuri au bidhaa yoyote inayouzwa kwa jina lake. Nembo inabuniwa baada ya utafutaji kwenye rejista na kukabidhiwa pamoja na michoro ambayo maombi yanahitaji. Gharama za serikali hulipwa BRELA kando. Ada ya NEMBO inatolewa kwa maandishi baada ya maelezo ya kazi.
Jina la bidhaa linaweza kuwa tayari ni la mtu mwingine.
Rejista inatafutwa kwa daraja kabla ya ubunifu kuanza.
Cheti cha kampuni huenda kisilinde jina la bidhaa.
Alama ya biashara ni ombi tofauti chini ya Cap. 326.
Nembo inaweza isifae kwenye lebo.
Nembo ya nyeusi na nyeupe na ya vekta hujaribiwa kwa saizi ndogo.
Alama haisajiliwi kwa uhakika. Msajili wa BRELA ndiye anayeamua. Maelezo haya si ushauri wa kisheria; wakili au wakala aliyesajiliwa hushauri na kuwasilisha maombi.
Zatra Consultants Limited authors the content and checks the figures. NEMBO designs and delivers. The reply carries the written quote and the delivery time.
Zatra Consultants Limited: zatra.co. Business set-up and compliance for the brand's entity.
The owner searches first, has a distinctive logo designed, and instructs an advocate or registered agent to file with BRELA under Cap. 326 in the right Nice classes. The registrar examines the application and decides.
A trade mark identifies goods. A service mark identifies services. Both are registered under the same Act, by Nice class. A business that sells goods and services files in both groups of classes.
No. Company registration records the legal name on the register of companies. Trade mark protection needs a separate application under the Trade and Service Marks Act.
The name protects the wording in any lettering. The logo protects the design as filed. Many owners file the name first and the logo when it is final. An advocate can advise on the order.
Yes. Zanzibar keeps its own register under its own law. A BRELA registration does not extend to Zanzibar.
Law firm alerts report that the Court of Appeal held on 26 September 2025 that an ARIPO designation of Tanzania could not be enforced. A national filing is the safer route. An advocate should confirm the current position.
The owner searches the register first, has a distinctive logo designed, and files an application under the Trade and Service Marks Act, Cap.
The company searches the register, has a distinctive corporate logo designed, and files under the Trade and Service Marks Act, Cap.
A logo built around a name that clashes with a registered mark may never be registered, and the design spend is lost.
